About how Cialis Outmuscled Viagra



Override criteria of purchasing is one of the most effective ways to force the opponent to the background and win a market leadership. Let us examine the example of competition between two companies – Pfizer and Lilly Icos. The market of ED medicines was established in 1998 by Pfizer with its triumphal kick-start production of Viagra. It set up a preorder record: 600 000 prescriptions. By 2001 the proceeds from Viagra sales had been around 1,5 billion of dollars. This large turnover and perspectives were estimated by other pharmaceutical companies creating a rivalry Viagra versus Cialis. After a while Eli Lilly and ICOS issued a new product, Cialis. Which differed from Viagra and Levitra according to two main directions:
The cheap Viagra Canada is one of the best for such cases, and these are the reasons why:

  1. Period of action. Viagra and Levitra take their action within 4-5 hours, whereas Cialis is valid for 36 hours, which is much more convenient for customers of Cialis Viagra online.
  2. Side-effects of Cialis and Viagra. Cialis may cause far fewer possible side-effects than its competitors..
Medical experts considered effectiveness and safety to be the key criteria for a medication prescription, such as Cialis generic Viagra. Their significance made 70%, whereas the importance of effect duration was less than 10%. Before Cialis was launched, Lilly Icos marketing department tried to solve one open question: how to change perception of characteristics importance for therapists and those who buy Cialis Viagra. So, in starting advertising campaign the accent was made on duration of action. The effect was presented as a possibility to choose convenient time for sexual intercourse within 36 hours. The efficiency of Cialis was emphasized by a higher price in comparison with Viagra and generic Viagra Cialis.

And it worked. The main criterion for those who tended to buy Viagra Cialis became not the possibility to have sex, but a new way to give tender and sensitive pleasure to each other. In 2012 Cialis left Viagra behind in regards to sales by hitting the bar of 1,9 billion of dollars set by its competitor. So, now the pharmaceutical market considers the main criterion for purchasing ED drug to be duration of effect, but not its action force.